Top 10 Finalists for Promoter of the Year Award
The prestigious Promoter of the Year Award is a highly coveted recognition within the motorsport industry, celebrating the individuals or organizations behind exceptional and commercially successful events that elevate the fan experience. The winners of this esteemed award are set to be unveiled at the upcoming Autosport Awards ceremony in London on January 29. Let’s take a closer look at the top 10 finalists who have made the shortlist for this prestigious accolade.
Automobile Club de l’Ouest – 24 Hours of Le Mans
The legendary 24 Hours of Le Mans event in 2024 shattered attendance records, drawing a whopping 329,000 spectators to witness the intense battle between Ferrari and Toyota, with Ferrari clinching victory by a mere 14 seconds. This surge in attendance followed the Centenary race, underscoring the growing popularity of the World Endurance Championship. The event featured a record-breaking grid of 23 hypercars, along with new spectator areas and fan zones to enhance the overall experience. The ACO also wowed attendees with a stunning night display involving drones and fireworks, earning praise from the judges for surpassing the high standards set by the Centenary event.
CIE – Mexico Grand Prix
The Mexico Grand Prix, a relative newcomer to the Formula 1 calendar since its return in 2015, has already clinched the FIA’s Promoter of the Year award five times. In 2024, the event dazzled fans with a transformation of the paddock to celebrate Mexico’s iconic Day of the Dead tradition, complete with unique activations and enhanced spectator amenities. The race weekend witnessed a record crowd of over 400,000 fans, with Carlos Sainz securing victory for Ferrari. The event’s attention to detail, from seating enhancements to partnership with top teams and engaging activities for students, impressed the judging panel, highlighting the organizers’ deep understanding of their audience and dedication to delivering a truly spectacular experience.
Las Vegas Grand Prix
The glitzy Las Vegas Grand Prix continued to raise the bar in its second year as a Formula 1 venue, offering fans a mix of thrilling on-track action and unique entertainment experiences. From a Mercedes 1-2 finish to unconventional elements like an ice rink on the paddock roof and a Paddock Club-themed wedding chapel, the event captured the essence of Las Vegas extravagance. The addition of Ferrari Challenge as a support series and the introduction of new ticket options further enriched the fan experience, earning praise from the judges for the event’s innovative approach and commitment to fan satisfaction.
South Florida Motorsports – Miami Grand Prix
Miami’s Grand Prix delivered yet another unforgettable race in 2024, with Lando Norris claiming his maiden victory in spectacular fashion. Beyond the thrilling on-track battles, South Florida Motorsports invested in enhancing the overall experience for fans, including unique access to the paddock and behind-the-scenes insights. The event’s commitment to engaging with the local community through educational initiatives and outreach programs underscored its dedication to creating a memorable experience for all attendees. Judges commended Miami for its continuous improvement and transformation into a must-visit destination for F1 enthusiasts, solidifying its status as a premier event in the racing calendar.