Formula E Accelerates with Star-Studded ‘Evo Sessions’
The high-octane world of Formula E is gearing up for an unprecedented event that promises to push the boundaries of motorsport entertainment. In an effort to bridge the gap between race weekends, Formula E has devised a groundbreaking initiative dubbed ‘Evo Sessions’, setting the stage for 11 renowned personalities to test their mettle on the track and potentially transform into Formula E drivers.
Taking place at the iconic Miami International Autodrome on March 5-6, the ‘Evo Sessions’ will see these celebrities step into the driver’s seat of Formula E’s cutting-edge GEN3 Evo race cars. Prior to the adrenaline-pumping two-day event, participants will undergo a rigorous six-week training regimen, including partnering with Formula E teams, physical conditioning, driver coaching, engineering briefings, car customization, and simulator sessions.
“When I presented the concept of ‘Evo Sessions’, the immediate reaction was, ‘this is wild!’ – which is when I knew we had to bring it to life,” shared Formula E CEO Jeff Dodds. “Our goal is to engage half a billion fans by 2030, and this event is a unique opportunity to introduce Formula E to a broader audience through the lens of popular online personalities. It’s a chance to showcase the unparalleled talent and innovation within the championship.”
The road to becoming a Formula E driver will be documented in real-time on Formula E’s social media platforms, offering fans an exclusive behind-the-scenes look at the transformation from novice to pro. A feature-length documentary will further delve into the journey, highlighting the dedication, skill, and determination required to compete in this high-stakes arena.
Among the star-studded lineup confirmed for ‘Evo Sessions’ are media sensation Brooklyn Peltz Beckham, Argentine soccer icon Sergio Aguero, motoring influencer Emelia Hartford, tech content creator Cleo Abram, British actor Lucien Laviscount, and model Vinnie Hacker. The remaining participants and their team pairings will be revealed in the coming days, fueling anticipation for the thrilling showdown.
“I’ve been a motorsport enthusiast my whole life, so the chance to be part of Evo Sessions with Formula E was a dream come true,” expressed Beckham. “It’s not just about the sport itself, but also experiencing firsthand the exhilaration and precision required to compete at the pinnacle of motorsport. The performance of these cars is mind-blowing, and I’m eager to learn from the best in the business.”
As the countdown to ‘Evo Sessions’ begins, the motorsport world is abuzz with excitement over this groundbreaking event that promises to captivate audiences and showcase the electrifying allure of Formula E. Stay tuned as these celebrities rev up their engines and dive headfirst into the thrilling realm of electric racing.
