Formula 1 is currently the hottest ticket in town, with fans eagerly anticipating another thrilling season ahead. Liberty Media reported a 9% increase in attendance during the 2024 season, with a total of 6.5 million spectators attending the 24 race weekends in person. The demand for tickets often exceeds availability, prompting Alpine and viagogo to form a strategic partnership to address this issue.
Alpine and Viagogo Collaboration
Alpine, a prominent F1 team, possesses the right to purchase a specific number of race tickets. Through their collaboration with viagogo, these tickets will now be accessible on a global scale. Viagogo will handle the international distribution of tickets, while StubHub will manage sales in North America. This partnership aims to provide fans with more opportunities to purchase tickets through a trusted and secure platform, expanding the reach of the sport to a wider audience.
Alpine team principal, Oliver Oakes, expressed enthusiasm about the collaboration, emphasizing the team’s commitment to enhancing the fan experience and increasing their global presence. By leveraging viagogo’s data insights, Alpine plans to engage with a broader fan base and create a more immersive experience for spectators. The partnership extends beyond ticket sales, with viagogo’s branding set to feature prominently throughout the season.
Enhancing the Fan Experience
Matt Drew, viagogo’s international business development lead, highlighted the partnership’s goal of simplifying the process of attending Formula 1 races for fans worldwide. By leveraging viagogo’s extensive reach and seamless ticketing experience, the collaboration aims to connect more enthusiasts with their favorite races. The mutual objective is to bring fans closer to world-class events while supporting Alpine in expanding its global reach and revenue streams.
The Alpine/viagogo partnership signifies a significant step towards democratizing access to Formula 1 races, ensuring that more fans can witness the excitement of race day firsthand. As the sport continues to captivate audiences around the globe, initiatives like this collaboration pave the way for a more inclusive and engaging F1 experience for enthusiasts of all backgrounds.
