Peroni Nastro Azzurro 0.0% recently celebrated a significant achievement at the prestigious Autosport Awards, where it was honored as the Brand Partnership of the Year alongside Scuderia Ferrari. This recognition comes after the brand kicked off its collaboration with Ferrari in 2024, marked by the release of a captivating one-minute heist film featuring team principal Fred Vasseur, along with drivers Charles Leclerc and Carlos Sainz.
As part of this innovative partnership, Peroni Nastro Azzurro 0.0% made a bold move by rebranding its 2024 bottles with the name ‘Tifosi,’ capturing the essence of Ferrari’s devoted fanbase. The campaign garnered widespread attention and impressed the judging panel at the Autosport Awards, led by Motorsport Business president and F1 liaison, James Allen.
The award serves as a testament to the fruitful collaboration between Peroni Nastro Azzurro and Scuderia Ferrari throughout the year, symbolizing a heartfelt tribute to Ferrari fans worldwide. Gareth Morgan, the global marketing manager for Peroni Nastro Azzurro, expressed his pride in receiving the prestigious accolade, acknowledging the dedication and teamwork of the global brand team, local market teams, agency partners, and the Scuderia Ferrari team.
Honoring Excellence at the Autosport Awards
Peroni Nastro Azzurro 0.0% was presented with the esteemed Brand Partnership of the Year award during the ‘Business of Racing’ segment of the Autosport Awards held at London’s Roundhouse. Gareth Morgan, accompanied by McLaren CEO Zak Brown, graciously accepted the honor, reflecting on the brand’s remarkable journey with Scuderia Ferrari.
One of the judges, Kate Beavan, a former director of Hospitality F1, commended Peroni Nastro Azzurro 0.0% for its outstanding campaign that resonated with Ferrari fans on a profound level. She noted the campaign’s clever execution across various platforms, particularly highlighting the innovative renaming of the beer to ‘Tifosi.’ This creative approach injected a sense of playfulness into the brand’s image, resonating with audiences in a unique way.
The presence of Peroni Nastro Azzurro’s dedicated bar at the venue further underscored the brand’s commitment to providing a memorable experience for guests and fans. Offering a selection of Peroni Nastro Azzurro and Peroni Nastro Azzurro 0.0%, as well as a specially crafted Aperol Spritz-inspired Peroni cocktail, the bar served as a hub of excitement and celebration, embodying the spirit of the partnership with Scuderia Ferrari.
In conclusion, the recognition garnered by Peroni Nastro Azzurro 0.0% at the Autosport Awards stands as a testament to the brand’s innovative approach and commitment to engaging with fans on a deeper level. Through its partnership with Scuderia Ferrari, Peroni Nastro Azzurro has not only elevated its brand presence but also created a meaningful connection with Ferrari enthusiasts worldwide, solidifying its position as a trailblazer in the world of motorsport collaborations. Cheers to Peroni Nastro Azzurro and Scuderia Ferrari for a partnership that truly embodies the spirit of excellence and creativity in the racing world.
