The Legacy of Stand21 and Steve McQueen
When faced with the decision of which racewear manufacturer would carry the signature of the legendary Steve McQueen, the McQueen family chose Stand21 over all others. But why this small Franco-American company in particular? The answer lies in the shared values and longstanding friendship between the McQueen and Morizot families, a legacy that remains unchanging.
Stand21 founder Yves Morizot and Chad McQueen, son of Steve McQueen, had a deep-rooted friendship that spanned many years. Yves’ dedication to driver safety, both in the U.S. and globally, resonated with Chad, who himself had experienced a life-threatening racing accident. The bond formed through this shared commitment to driver safety laid the foundation for the collaboration between the McQueen family and Stand21.
The core values of Stand21, including loyalty and a relentless pursuit of excellence, were key factors in the decision to partner with them. With a history dating back to 1970, Stand21’s unwavering dedication to designing and developing top-of-the-line safety equipment mirrored the McQueen family’s own values. The trust and mutual understanding between the two parties solidified their partnership, built on a handshake agreement that harkened back to a bygone era.
Central to this collaboration was the unparalleled quality of Stand21 racewear. Steve McQueen and Chad McQueen were known for their appreciation of well-crafted, high-quality products, a trait that was reflected in the meticulous design and production of the Steve McQueen line by Stand21. From travel bags to fire-retardant underwear, each piece in the collection epitomized the pursuit of perfection that both families held dear.
Chase McQueen, grandson of Steve McQueen, expressed his deep-seated belief in the legacy of driver safety that his grandfather and father had championed. The partnership with Stand21 was not just a business decision; it was a continuation of a shared mission to protect the lives of young drivers and uphold a standard of excellence that defined both families.
As the FIA-certified Official Collection McQueen continues to make its mark, the collaboration between the McQueen family and Stand21 stands as a testament to the enduring values of friendship, loyalty, and unwavering commitment to quality. In a world where partnerships come and go, the legacy of Stand21 and Steve McQueen endures as a beacon of excellence in the realm of racewear.
