The highly anticipated Whelen Mazda MX-5 Cup docuseries is set to make its debut on March 25 exclusively on Prime Video. The series, titled “First to the Finish,” promises an inside look at the intense world of Mazda MX-5 Cup racing, following the journeys of drivers Heather Hadley and Sally Mott, as well as the demanding schedule of BSI Racing team owner Shea Holbrook. The premiere date and a sneak peek were unveiled during an exclusive screening in St. Petersburg, coinciding with Rounds 3 and 4 of the series alongside the IndyCar season opener.
A Glimpse Behind the Scenes
Boardwalk Pictures, known for their work on sports-focused documentaries like Welcome to Wrexham and Cheer, is behind the creation of the Whelen Mazda MX-5 Cup docuseries. Sarina Roma, EVP of Originals at Boardwalk Pictures and executive producer of the series, emphasized the rich storytelling backdrop provided by the Mazda MX-5 Cup. She highlighted the unparalleled access to the passionate individuals who put everything on the line in pursuit of victory on the race track.
“We had incredible access to passionate characters competing in a high risk, high reward environment who put their actual lives on the line in pursuit of the checkered flag,” Roma said.
The series promises a deep dive into the lives of Heather, Sally, and Shea within the Mazda MX-5 Cup championship. Viewers can expect a closer look at the preparation process leading up to each race, the adrenaline-pumping excitement of the competition, and intimate interviews with drivers, pit crews, coaches, owners, and family members. The goal is to showcase the raw human experience behind the glossy exterior of professional racing.
Mazda’s Support and Vision
Brad Audet, Chief Marketing Officer at Mazda North American Operations and executive producer of the docuseries, emphasized Mazda’s belief in the power of human potential. He underlined the importance of supporting individuals who choose to pursue their passions and strive for excellence in their chosen fields. The Mazda MX-5 Cup Championship, known for featuring young drivers eager to make a name for themselves, serves as the perfect platform to showcase this drive for success.
“Mazda believes in the power of human potential and supports those who choose to pursue what makes them happy rather than just simply move through life,” Audet explained. “This series demonstrates the potential these young drivers have and what it looks like when it’s transformed into action.”
Executive produced by a talented team including Andrew Fried, Caitlin McGinty, Dane Lillegard, and Sarina Roma from Boardwalk Pictures, alongside Brad Audet from Mazda North American Operations and Chet Fenster from GroupM Motion Entertainment, “First to the Finish” is set to captivate audiences with its gripping narrative and compelling characters. Award-winning director Annetta Marion brings her expertise to the series, promising a visually stunning and emotionally resonant viewing experience that will leave viewers on the edge of their seats.
In conclusion, the Whelen Mazda MX-5 Cup docuseries offers a unique glimpse into the world of professional racing, highlighting the passion, dedication, and sacrifices that go into pursuing a career on the track. Through the lens of Heather Hadley, Sally Mott, and Shea Holbrook, viewers will witness the highs and lows of competitive racing, gaining a newfound appreciation for the human stories behind the fast cars and checkered flags. Get ready to buckle up and join the exhilarating ride when “First to the Finish” premieres on Prime Video this March 25.
