Oriol Puigdemont Speaks Out
Oriol Puigdemont, Aprilia Racing CEO Massimo Rivola, has recently made a compelling statement regarding the future of MotoGP. Rivola, a seasoned veteran with an extensive background in Formula 1, believes that MotoGP must elevate its status to attract new and bigger sponsors to the championship.
Rivola’s Vision for MotoGP
Rivola emphasizes the importance of making MotoGP more “aspirational” in order to appeal to a wider range of sponsors. Drawing from his experience at Ferrari and Toro Rosso, Rivola understands the significance of marketing in propelling a sport to new heights. He sees potential in the commercial arm of MotoGP and believes that Liberty Media, the company in the process of acquiring a majority stake in Dorna, could be the catalyst for this growth.
Differentiation and Appeal
To stand out in the crowded world of motorsports, Rivola suggests that MotoGP needs to differentiate itself from its lower divisions, Moto2 and Moto3. By highlighting the aspirational nature of the premier class, MotoGP can attract sponsors looking to align with a high-profile, exclusive brand. Rivola acknowledges that MotoGP may not reach the same level as Formula 1 but stresses the importance of carving out its unique identity to entice sponsors seeking exclusivity and prestige.
A Bright Future Ahead
Despite challenges and changes in sponsorship, Rivola remains optimistic about the future of MotoGP. He envisions a path to growth that involves strategic marketing efforts, enhanced visibility, and a clear focus on attracting sponsors who value the elevated status of the premier class. With Liberty Media’s potential involvement, Rivola sees a promising future for MotoGP as it continues to evolve and position itself as a premier racing series on the global stage.
As a motorsport enthusiast myself, I can appreciate the complexities of attracting sponsors and elevating the profile of a racing championship. Rivola’s insights shed light on the strategic considerations and forward-thinking approach needed to ensure the long-term success of MotoGP. By embracing innovation, differentiation, and a clear vision for growth, MotoGP has the potential to captivate new audiences and secure major sponsors that will fuel its continued success on and off the track.
